Virtual Reality is typically something experienced essentially blindfolded, standing up and moving around. This method of practice can induce cognitive dissonance in the user along with feelings of self-consciousness & vulnerability. Every time a VRE is set up in a space, the equipment requires sensitive placement and detailed calibration anew.
Thinking inside the box
What if we could create a VR Experience that could be set up once and moved wholesale from place to place, which provides a safe and comfortable seated arrangement offering a greater sense of security, allowing the user to relax, immerse and engage better?
So that’s what we did.
The NOOK VR Experience
We took a NOOK pod and pre-fitted it with all the required equipment to run a comprehensive VR demo experience. Sitting down.
We installed this integrated solution in to a break-out space at the VR World Summit in Bristol in April 2017, running a number of relevant VR experiences on the system such as a Cinema scene, Driving Experience and Flight Controller.
Here’s what we learned…
NOOK VR for EVENTS:
Saves time and cost on installation & dismantling when used across multiple events
Allows more focus and attention to be put on ensuring the system is bullet-proof pre-event
Offers a new and inviting way to experience VR
Reduces self-consciousness in users, allowing for more enjoyable engaged experiences
Causes better connections to be forged between visitor and demonstrator
Keeps visitors in situ longer after the demonstration, when the lead is developed to the critical next stage